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Ecommerce Advertising

Advertising on eCommerce Platforms: 11 eCommerce Marketing Strategies & Trends

It’s a quiet Friday evening, and you’re browsing your favourite online store. You’re on the lookout for something specific, maybe a new pair of noise-cancelling headphones. As you scroll, options start popping up— some top-rated, others offering exclusive discounts. It feels almost as though the platform knows exactly what you’re after, showing you the right …

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Shape of Indian eCommerce

Shape of Indian eCommerce: 2024 & Beyond

India is making strides toward becoming a digitally empowered society at a breakneck speed. Initiatives to boost e-governance, the widespread use of smartphones, increased Internet access, and the rapid growth of digital payments are propelling the country’s progress toward a trillion-dollar digital economy by 2025. IBEF revealed that Indian eCommerce is projected to rise at …

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U.S. eCommerce marketplaces

Brand’s Guide to Competing in U.S. E-Commerce Marketplaces

For the past several years, online marketplaces have been the talk of the consumer industry, yet many brands struggle to gain a foothold in these outranked markets. Considering that U.S. eCommerce marketplaces are the second largest in the world. Each year, Amazon, eBay, and Etsy grow in popularity, driven by significant changes in consumer behavior.  …

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Sustainability in eCommerce

Sustainability in eCommerce – Catering Green Consumerism

Sustainability in eCommerce isn’t just a trend. It’s become the new normal – and how you do business matters to your customers. While sustainability has been gaining traction in supply chain management, consumers are becoming more aware of the impact brands and products have on the world. Due to growing consumer demand for sustainable products, …

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Southeast Asia

Fashion, Beauty & Personal care eCommerce in Southeast Asia

Fashion and beauty products have always been about look and feel. Wandering through markets, hopping between shops, and trying on outfits and beauty products at multiple outlets before making the final decision, we all grew up with this experience. Now, questions like “Does the dress fit well?” and “Does the highlighter blend well with the …

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business on Lazada and Shopee

Tips to build a successful business on Lazada and Shopee in 2022

If you are an online seller and you are keen on doing business on Lazada or Shopee, you’ll understand how hard it is to get your brand out there. The competition is fierce, and you have to work harder to get noticed amidst the many other sellers competing for the customers’ attention. This blog offers …

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